Nov 1, 2020 3 min Successful Marketing during the Pandemic (COVID-19): 5 Tips Even before the World Health Organization declared COVID-19 a pandemic, it had taken a toll on businesses all around the globe. If you ar...
Oct 24, 2020 3 min Influencer Marketing on Social Media through AI Influencer marketing is the freshest entrant in the digital marketing space that has opened up new avenues for brands and content creator...
Oct 23, 2020 3 min Instoried’s Metrics for Panel Testing Panel testing is a feature that has been recently added to the Content Testing platform offered by Instoried. The need for it comes from ...
Oct 5, 2020 3 min 4 Things you need to know before you start Content Marketing for a Fashion Brand Whether you are a multi-million dollar luxury fashion brand or a designer struggling to create a brand, these are some tips and tricks th...
Sep 29, 2020 3 min AI: Final Samaritan or Ultimate Threat? It has been a couple of months now, since the release of GPT-3, the all-powerful language prediction and generation engine, developed by ...
Aug 4, 2020 3 min VALUE JOURNEY OF CONTENT This post will try to track the journey of a piece of content from its inception- through its worth to the business- and till its eventua...
Jul 11, 2020 3 min SEO: SEARCH INTENT AND ITS MANY FACES What is Search Intent Search Intent, also known as Keyword intent or User intent, is what the user intends(or intuitively expects) to fin...
Jun 22, 2020 2 min Emotions- Key to a Successful Campaign Emotions are one crucial element of digital advertising that supersede responsive ad formats, cross-device presence and etc. The real lon...
Jun 15, 2020 1 min Effective Content Testing for a Fast Fashion Retail Brand to Drive ROI THE PROBLEM A high -end fast fashion retailer from London was blindly increasing their annual marketing spends Y.O.Y. However, consumer v...
Jun 15, 2020 3 min How to implement a Data-Driven Content Strategy It is becoming increasingly obvious that in the information age we live in, data-driven businesses win. Naturally, that extends to conten...
